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The biggest problem with messaging exercises? They usually fail. Here’s a few ideas on how to make them work - and launch!
Thank you LeadTail for the opportunity to lead one of your Spirited Discussion sessions. It was so fun!
Solution. The most over-used word in marketing content. Ever. When writing copy for your website, brochures or other marketing collateral, make sure that what you do or sell is clearly stated. In simple language that says why a potential customer should care. And please, please, please – stop talking about your solutions.
We’ve had a wild ride on the corona-coaster, and now, as the presence of COVID-19 shifts from state-of-emergency to fact-of-life, it’s time to think ahead to what is your new normal – for your messaging.
It’s every marketer’s worst nightmare. The campaign has launched, and you’re confident it will be one of the best ever. Then you spot it. Or worse yet, someone else does. A typo. A glaring, obvious typo.
I once heard a cruel joke about the number of readers for the average corporate blog post being exactly one – the person that wrote it.
People are afraid of what they will look like on camera, how their voice will sound, and how they will remember what to say. All valid fears, but you can put them to rest if you take time to get ready.
Events are going virtual - are you ready? Or does appearing in front of a virtual crowd make you more nervous than a live audience? You’re not alone…
You might not even know it…. But you can take charge and stop the crime before it’s too late.
One of my superpowers is my ability to hear typos when people speak - the "ums", the "ahs", the "you knows", the "likes" before every word and the "rights" at the end of every sentence. And another superpower is to help you fix them!
I consistently coach my clients to find and cultivate their authentic voice. And to bring it to all their conversations.